Marketers have more technology and data at their disposal than ever before, but are challenged to use both effectively to engage customers in a meaningful way throughout the customer lifecycle.
Buyers today expect a customized experience. Selecting the right tools and aligning the right processes to deliver “the right messages, at the right time, to the right audience” is imperative in delivering to their expectations.
Baker Tilly consultants work with you to: improve and measure the impact and value of your marketing efforts; increase customer engagement; and drive revenues. We define an actionable path forward that supports your goals; aligning technical capabilities and cross functional processes to streamline marketing program execution - enabling you to deliver an exceptional customer experience.
Need to improve your marketing effectiveness? Our services include:
- Modern Marketing Strategy
- Modernization Roadmaps
- Marketing Automation, Technology Enablement, & Optimization
- Marketing Performance Management