Insights: Technology Enabled Growth

Organizations are investing more in technology to improve marketing effectiveness than ever before. Address these four barriers to transform your marketing efforts, improve your data and create better ROI on your marketing investments.

There are a lot of technology solutions out in the marketplace right now, but it can be hard to determine what are the right solutions for your organization.

Organizations often turn to technology when looking for ways to engage with customers. While an important step in the process, it shouldn't be the first one. Think process, people, then technology.

Better align your sales & marketing teams to integrate sales attitudes & values early in the process to communicate your message via the marketing channel & enhance your organization's performance.

Is your CRM strategy outdated? Ask your executives - do they truly understand what modern CRM is and what it could mean to their firm?