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Home  →  Insights

Insights: Marketing Effectiveness

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  • November 19, 2018
    Articles

    Achieving Success through Defined Growth Strategies

    Advancements in technology are providing a new platform for enabling growth strategies and connecting with customers. Read this article for approaches that focus on growth themes and opportunities.
  • May 22, 2018
    Webinars

    Drive Your MarTech, Don’t Let It Drive You

    Watch this webinar recording where we share tips on how to get more from your current marketing technology and how to advance your strategy with a plan to attain success at the next level.
  • May 04, 2018
    Articles

    Building Your MarTech Roadmaps: Why You Should Have One and How to Get Started

    With MarTech changing so rapidly, it is necessary to consider what you can do with MarTech in the future. Check out our infographic to learn why you should have a MarTech roadmap & how to get started.
  • November 20, 2017
    Articles

    It’s not you, it’s the economy: The economy’s role in your marketing strategy

    The effectiveness of your marketing strategy often comes down to external factors. Read this article to learn how you can use economic data to inform your marketing strategy.
  • October 26, 2017
    Articles

    The key to actionable marketing programs

    Download this presentation given at Oracle OpenWorld 2017 for the 28 capabilities marketing organizations need to be successful.
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