- The principles of intrinsic vs. instrumental value. Anything bought or sold has value, but what is value? Value is defined as being either intrinsic or instrumental.
- 4 steps to understand your customers' buying process, align your sales assets to it and create a unique customer experience.
- The discipline of marketing has become inundated with data. Extracting value from customer data requires the right marketing technology. Here are 3 capabilities of effective B2B marketing solutions.
- Reporting enrollment status: Consumer Financial Protection Bureau study shows potential harm to student loan borrowers for errors in enrollment reporting.
- The Department of Health and Human Services (HHS) has sent guidance to states recommending the use of Section 1332 waivers.
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