Cross-selling to existing customers is known to be a more profitable route to expand revenues than acquiring new customers, yet many organizations struggle to cross-sell effectively. To become an effective cross-selling organization, your cross-selling efforts must be tightly aligned with the experience that your customers desire.
In this paper, you will learn:
- Why organizations struggle to cross-sell effectively
- How focusing on the customer experience will help improve your cross-selling performance
- 4 steps you need to take to align your cross-selling strategy with the experience your customers expect
Cross-selling can be difficult. Focus on the customer experience – make it easy for your sales team and your customers.
For more information on this topic, or to learn how Baker Tilly sales effectiveness specialists can help, contact our team.