Sales effectiveness – Four ways to unlock your sales team’s potential for growth

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Business leaders spend billions of dollars every year investing in their sales forces, with the hope that their investments will drive meaningful top-line revenue growth. However, the gains from their investments tend to be short lived and do not translate into sustainable and predictable growth. 

In this paper, we will discuss:

  • Four common sales effectiveness investment mistakes
  • The benefits of identifying sales competencies that are unique to your organization
  • The importance of investing in mid-level sales management
  • Optimizing your investment in sales tools and technology
  • Improving sales performance with a holistic sales effectiveness strategy 

For more information on this topic, or to learn how Baker Tilly sales effectiveness specialists can help, contact our team.