How to Set a Powerful MarTech Strategy That Will Drive Growth


Authored by Todd Wilkerson and Kelly Dougan

An investment in marketing technology without a solid understanding of your growth strategy can be a huge waste of time and money. However, organizations head down this path every day looking for a quick fix and only short-term growth. Lacking alignment, companies can stray far from their actual goals. Setting your growth strategy can make a huge difference in advancing your MarTech. It allows the opportunity to address holes in your strategy and set your organization up for true marketing effectiveness. We will share tips on how to set your strategy and plan your path to marketing effectiveness with MarTech.

This webinar covers:

  • Defining your target audiences
  • Identifying what products your customers want and what they don’t
  • Effectively engaging at the buyer level