Evolution or extinction: Strategies in a saturated market

In today’s craft landscape, brewers are faced with evolution or extinction. This presentation provides advice on deploying tactics to accelerate performance and scale your brewery to compete in a saturated market. Baker Tilly’s Scott Ebert, Jack McCraine, Andy LaRose and Jason McMackins discussed effective methods to evolve your brewery. Also addressed were strategies to stay ahead of the competition through key value drivers, collaboration/partnerships, capital requirements, scalability, data analysis, wholesaler engagement and more. This seminar was originally offered during the 2017 Craft Brewers Conference.

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