Have your marketing technology (MarTech) tools been running like a well-oiled machine and now you are ready for more progressive features? Fantastic, but where do you start? How do you assess, select and prioritize new capabilities? Are they readily available in your solution stack or do you need to add yet another vendor?
Add new tools and components in a reactive manner versus in a well thought out way and before you know it you are off-track, have major capability gaps, duplicate tools and limited capacity to add new features. So how do you drive your MarTech strategy without letting the technology drive you?
In this webinar recording we will share:
Get more from the marketing technology you use today.