Craft brewers: How to reseed and launch with a distributor you didn’t choose

Authored by Jack McCraine

In this edition, Jack McCraine shares the right things to do when engaging with your new wholesaler. Most brewers struggle with this, and wholesalers are challenged to assimilate the brands in a “win/win” solution for mutual benefit. As always, you can talk directly with us if you have questions by emailing us at or to read more see page 38 in the June/July edition of Beverage Master magazine.

For more information on this topic, or to learn how Baker Tilly craft brewery specialists can help, contact our team.