- The shift from B2B to B2C is impacting health plans by disrupting familiar business models. Faced with marketplace trends, health plans are reacting by embracing customer experience initiatives.
- You can self-diagnose the “symptoms” your business may exhibit when struggling to jumpstart growth—similar to using WebMD when you’re feeling under the weather.
- Sell the way your customers want to buy in order to achieve business growth by attracting new customers and penetrating new market segments.
- A discussion about how advanced predictive insights about healthcare purchasers can dramatically impact marketing and consumer engagement effectiveness in the emerging consumer healthcare marketplace.
- Sales situation complexity correlates with necessity of personal interaction
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