- 4 steps to understand your customers' buying process, align your sales assets to it and create a unique customer experience.
- The discipline of marketing has become inundated with data. Extracting value from customer data requires the right marketing technology. Here are 3 capabilities of effective B2B marketing solutions.
- There are many reasons why new product introductions fail; often, it is a lack of rigor behind sales & marketing planning & execution. Consider these 4 areas of rigor for a successful product launch.
- Customer behaviors and preferences are ever-evolving. As a result, you need to regularly evaluate your strategy and deployment.
- Manufacturers are transitioning from product-driven to experience-driven organizations, enhancing customer experiences through the use of advanced technologies and drive growth.