Drive Your MarTech, Don’t Let It Drive You

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Your MarTech tools have been running like a well-oiled machine and now you are ready for more progressive features, but where do you start? Getting any marketing technology started can be easy but keeping them on track can be tough. Add new tools and components and next thing you know you are off-track, have major capability gaps, duplicate tools and limited capacity to add new features.  So how do you drive your MarTech strategy without letting the technology drive you?

Join us for our webinar where we will share tips on how to get more from your current marketing technology and how to advance your strategy with a plan to attain success at the next level.

This webinar will cover:

  • Creating a more advanced MarTech strategy
  • Uncovering gaps and alignment issues in your MarTech stack
  • Prioritizing your current and future MarTech investments based on effort, value and strategy

Presenters:
Todd Wilkerson
Director, Growth Strategies
Baker Tilly

Kelly Dougan
Senior Consultant
Baker Tilly