Delivering Customer Value – The Key Factor in Generating Sustained Growth Executive Roundtable

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Baker Tilly
205 N. Michigan Avenue, Floor 28
Chicago, Illinois
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What do customers value?

This is the most important question companies should ask themselves.  Customer value, and the differentiation it creates in crowded, ever-commoditizing markets, is the key in creating and retaining customers for growth.

According to Sirius Decisions*, aligning selling operations and assets with the Customer and what they value can have a significant impact on business performance:

  • 19% faster revenue growth
  • 15% higher profitability

Given the critical nature of the question and the growth opportunity, it is no surprise to find organizations investing in (and competing on) capabilities to understand and engage with the market on value.

We are pleased, along with our partner Valkre, to host Andy Kupsco, Vice President - Operations of Cox Automotive.  Andy and team are leveraging Data and Technology to build a holistic system around:  

  • Understanding, quantifying and managing value to customers
  • Connecting their understanding of customer value to Marketing Campaigns and Sales Pursuits
  • Using their value intelligence to collaborate and grow with their largest strategic customers

Join us for a conversation on perspectives and real life experiences in connecting Marketing, Selling Operations and Customer Value into a Strategic Growth System. Space is limited, so register today!


Andy Kupsco: Vice President - Operations at Cox Automotive (  Cox Automotive is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, software, financial, wholesale and e-commerce solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide.

Jerry Alderman: CEO and Co-Founder at Valkre ( Valkre’s SaaS solution has helped organizations like General Electric, Sabre, and Owens Corning better express and operationalize Customer Value in their marketing/sales activities.

Todd Wilkerson:  Director of Growth Strategies at Baker Tilly (Baker Tilly).  The Growth Strategies practice is focused on helping our clients grow by: gaining a better understanding of their customer’s needs; effectively communicating the client’s value proposition; and engaging the customer on their terms.

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