Image of Kurt  Schroeder

Kurt Schroeder

Principal

Kurt Schroeder is a principal in the consulting practice of Baker Tilly Virchow Krause, LLP. He is a sales and marketing professional with practical experience in managing sales and marketing organizations. He has solid knowledge in business-to-business and business-to-consumer as well as channel sales models. Known for his outstanding organizational and consulting skills, Kurt has a thorough knowledge of segmentation, demand generation, lead and opportunity management, and account management processes. Complementing his sales and marketing experience he has solid experience in the selection, implementation, and operation of CRM systems.

Prior to joining Baker Tilly Virchow Krause, Kurt was the vice president of consulting for a business-to-business marketing consulting firm. He has held various leadership positions throughout his career including vice president of sales and marketing for a $100M customer relationship management consulting firm. He has also had P&L responsibility for a $15M consulting division of a global financial services company. During his work within this division, he acquired a black belt in Six Sigma and has helped many organizations effectively apply Six Sigma to sales and marketing processes.

Experience

  • Developed sales and marketing new project launch methodology for a security systems group
  • Developed a sales SWOT analysis
  • Developed a customer loyalty strategy and approach
  • Facilitated the customer support strategy for an industrial markets group
  • Managed the transition from decentralized customer service model to centralized customer model service
  • Developed and conducted a “Marketing University” program
  • Developed a campaign assurance review process
  • Developed the go-to-market strategy for the RFID product launch
  • Developed the go-to-market economic model home care market launch
  • Created a global CRM road map approach
  • Facilitated the development of CRM functional requirements
  • Managed the CRM software selection and implementation
  • Managed the vendor selection process for enterprise CRM

Involvement

  • Direct Marketing Association
  • Sales and Marketing Executive Association

Education

Concordia University – River Forest, IL
Bachelor of Science in Business Management and Computer Science

Six Sigma Black Belt